---
title: AVL Alliance expands support team
description: AVL Alliance welcomes John Daniel Dela Cueva as Sales and Marketing Support, enhancing operations and marketing strategies for their audio, video, and lighting solutions.
image: https://avlalliance.com/hubfs/John%20Daniel%20Dela%20Cueva.jpeg
---

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Company News · October 06, 2026

# AVL Alliance expands support team

  AVL Alliance is pleased to announce the addition of John Daniel Dela Cueva to its growing team as Sales and Marketing Support. In this multifaceted role, John Daniel will play a crucial part in streamlining internal operations, creating engaging marketing materials, and expanding the market reach for AVL Alliance's portfolio of professional audio, video, and lighting solutions.

![John Daniel Dela Cueva-AVL-Alliance-Audio-Video-Lighting-Rockies](https://avlalliance.com/hs-fs/hubfs/John%20Daniel%20Dela%20Cueva.jpeg?width=255&height=237&name=John%20Daniel%20Dela%20Cueva.jpeg)

John Daniel brings over five years of robust professional experience to the AVL Alliance team, holding a Bachelor of Science in Accounting from the Polytechnic University of the Philippines. For John Daniel, this new position represents the perfect blend of his formal education and his passion for graphic design. This unique combination of financial acumen, organizational precision, and creative graphic design skills equips him to not only optimize AVL Alliance’s sales processes but also visually elevate its marketing initiatives.

“We are excited to welcome John Daniel to the AVL Alliance family,” said Nick Dressler, Principal/Owner of AVL Alliance. “As we continue to grow our presence across the Rockies, having a dedicated professional handling our sales and marketing support is absolutely essential. John Daniel’s unique ability to blend his accounting background with his strong design chops makes him the perfect fit to keep our operations running smoothly and our marketing looking sharp. This allows our team on the ground to stay completely focused on serving our customers.”

The addition of John Daniel aligns with AVL Alliance’s ongoing commitment to providing focused, customer-first regional support to the live event and integration markets.

“Joining AVL Alliance is a really exciting new chapter for me,” said John Daniel. “This role perfectly bridges my analytical background in accounting with my passion for creative design. I’ve always believed that successful sales and marketing require both a highly organized foundation and compelling visuals. I’m looking forward to bringing both of these skill sets to the table to help the team run efficiently, support our clients, and help share the AVL Alliance story as we grow together.”

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